For 3PL warehouses and fulfillment centers

Orders out by cutoff.Without it ridingon one person.

Tomato Automate builds complex automated systems for 3PL warehouses, fulfillment centers and distribution facilities.

Most warehouses run on a layer of re-keyed orders, stock checks and month-end billing spreadsheets that nobody has ever priced. A twenty-minute call tells you what’s sitting in yours, and whether it’s worth building.

30-day satisfaction guarantee

Across the Tomato Automate portfolio

$127M+
System managed rev
91%
Median autonomy
72%
Cycle time reduction
100%
Client retention
What we automate

From order drop to client invoice.

The work between your systems is where we start.

Stores + EDI + WMS

An order drops in.

  1. Source

    Orders arrive from everywhere

    Shopify, a marketplace, an EDI feed or a client’s email. The odd ones usually get keyed in by hand.

  2. Automated work

    Read, check, release

    Each order is pulled into the WMS, checked for address, SKU and ship method, and released to the floor.

  3. Outcome

    Clean orders hit the floor

    A bad address or an unknown SKU is held for a person, with the reason attached.

No re-keying. Nothing sitting in an inbox past cutoff.

ASN + WMS

A container is at the dock.

  1. Source

    The receipt starts

    The ASN says what should be on it. What comes off is not always the same.

  2. Automated work

    Count against the ASN

    Receipts are matched line by line to the ASN and the client’s PO. Clean lines go to available stock.

  3. Outcome

    Discrepancies reach a person

    Shorts, overs and damage go to the right person with the ASN and the count side by side.

Stock is sellable sooner. The client hears about a short the same day.

WMS + stores + marketplaces

A SKU starts running low.

  1. Source

    Stock moves all day

    Picks, receipts and adjustments change what is on hand, and every channel needs the new number.

  2. Automated work

    Sync and watch

    On-hand counts go out to each store and marketplace. SKUs below their reorder point get flagged.

  3. Outcome

    Nobody oversells

    The client gets a low-stock alert before they sell what is not on the shelf.

One stock number, everywhere the SKU is sold.

WMS + shipping software

A pick comes up short.

  1. Source

    The order is on the floor

    Most orders pick and pack clean. Some hit a short pick, a wrong bin or a box that does not fit.

  2. Automated work

    Sort it, then ship it

    Exceptions go to a lead with the order open. Clean orders are rate-shopped, labelled and marked shipped.

  3. Outcome

    Tracking goes back

    Tracking numbers flow back to the store or the customer without anyone pasting them in.

The floor packs. The paperwork follows on its own.

Returns + WMS + client rules

A return comes back.

  1. Source

    A parcel lands at returns

    It may or may not have an RMA, and every client has their own rules for what happens next.

  2. Automated work

    Match and grade

    The return is matched to its order and RMA, graded, and sorted by that client’s rules.

  3. Outcome

    Restock or write off

    Good stock goes back to available. The rest is written off or held, and the client is told.

Returns stop piling up in a corner of the building.

WMS + accounting

The month closes.

  1. Source

    Every activity is billable

    Storage, receiving, pick fees, packaging and special projects, spread across a month of work.

  2. Automated work

    Rate it and total it

    Activity is pulled from the WMS and priced against each client’s rate card.

  3. Outcome

    Invoices and reports go out

    Each client gets an invoice and a plain report. Odd charges wait for a person to approve.

Special projects get billed. Nobody rebuilds a spreadsheet at month end.

Illustrative workflows · configured around your operation

Case study · a $40M freight brokerage

They gained 158 hours a week.

A brokerage, not a warehouse. The method is the one we would run on your floor. Four dispatchers’ worth of busywork, removed from the week.

They were growing and still drowning. Most of the day went on work no piece of their software owned: chasing information between teams, re-entering the same details, catching the things that would otherwise slip. Every new customer meant another seat.

We mapped it first, cut the steps that earned nothing, and built the system against the protocol that came out of it. The work now starts itself, routes itself, and raises personnel only when judgment is needed.

Same team, and growth stopped costing a hire each time.

The operation

Midwest freight brokerage, 40 staff, 11 of them in operations. Redprint delivered in week one, first workflow live in week two, the build phase closed out at week five. Our client ever since.

158

Hours of manual work removed per week

640

Loads per week at handover

$96K

Accessorials recovered in year one

Sound familiar?

The operation runs. But it relies on your best employees.

Your ops manager is out for a week, and you are the one releasing orders.
Half the day goes on copying client orders out of email and into the WMS.
Receiving finds a short, and the client hears about it a week later.
The kitting project got done. It never made it onto an invoice.
You pay full price for a WMS you use a third of. Nobody has time to learn the rest.
A new lead takes six months to be useful, because none of it is written down.
The diagnosis

The layer none of your software can see.

Your systems hold the data. Personnel do the connecting. That connecting work lives in messages, in documents and in a few people’s heads, and it never shows up on a single report you run.

Every operation has personnel it cannot afford to lose. One resignation, one sick week, and the wheels wobble.
Put your numbers to it

What the manual layer costs you in a year.

Most warehouses have never added it up. Move the sliders to your numbers. It is an illustration you can check, not a quote.

2,000
$12
3 min
$30
Estimated annual cost of the manual layer
$214,101
An illustrative estimate of manual work, rework, slow-response losses and overtime or turnover, using your inputs and the assumptions below.
Hours spent on the work$156,000
Rework and correction$35,886
Business lost to slow response$3,494
Overtime and turnover drag$18,720
Hours burned per week100 hrs
Full-time equivalents2.5 FTE
Share of your revenue17.2%
Potential recovery at 70% autonomy$149,870
Book a discovery call
30-day satisfaction guarantee
How this estimate is calculated
  • Annual volume assumes 52 weeks. Desk work is weekly orders × minutes per order ÷ 60 × hourly cost × 52. One full-time equivalent is 40 hours per week.
  • Revenue is weekly orders × revenue per order × 52. Gross margin is assumed to be 14% of revenue. Slow-response losses are estimated at 2% of that gross margin.
  • Rework assumes 1.5% of orders need a correction, like a mispick, a bad address or a reship. Each correction costs 45 minutes of labor plus 30% of the order’s assumed gross margin.
  • Overtime and turnover add 12% of labor cost. Share of your revenue is the total estimate divided by revenue. Potential recovery is 70% of the total estimated cost, before implementation or maintenance fees.
Digital twin

The new era of visibility.

Your reports are a photograph. This is the live feed.

A report is last month, assembled by hand. A dashboard is the six numbers somebody chose once. A CRM knows what was typed into it. A digital twin reads every system your operation runs on, as it changes, into one model you can look at and ask.

CRMContacts & deals
WMSOrders, stock & bins
AccountingInvoices & payments
EmailMessages & requests
CalendarDock slots & shifts
Floor & dockPicks & receipts
SupportTickets & resolutions
StoresOrders & stock levels
Your operationlive
One connected operationExplore the systems that bring it to life.
INTERACTIVE MODEL
Drag to rotate · select a system to explore
Operation, liveupdated just nowIllustrative
Work in flight
184
this week
Owed to you
$412,600
collected as it lands
Stalled > 24h
7
raised, not waiting
Hours on coordination
31 h
↓ from 190 per week
Cycle time, trigger to done
MonTueWedThuFrinow
As it happens

    See the digital twin

    30-day guarantee

    Satisfaction guarantee

    If you are not satisfied in the first thirty days, you get your money back. No questions, and you keep the documented SOPs we produced along the way.

    Book a discovery call
    How we work with you

    Map it. Build it. Keep optimizing it.

    Automating a process you have not mapped just runs the mess faster. So we map first, then decide what to automate and in what order.

    01 / MapThe Redprint · sold on its own

    We map how the work actually moves

    The same proprietary process behind every system we build, applied to your actual operation. Where the work starts, every hand-off, every place it stalls, and what each of those stalls costs you in a week. You come out of it with your operation on paper and an automation map ranked by payoff. Plenty of what it surfaces is fixable in a week, with or without us.

    02 / BuildAfter the Redprint

    System design

    We build what the map laid out, inside the tools you already run. We phase the rollout on purpose, one workflow at a time, stabilized before we expand, because nothing we ship is allowed to interrupt the work.

    03 / OptimizeOptimizing Phase, cancel anytime

    Maintenance and optimization

    By now the system runs around 70% autonomy. From here we adapt it to wherever the business goes: a new customer, a new service line, a new system. Strategy changes should not mean starting over. How fast that curve climbs depends on the operation. Every client who started with a map has stayed.

    The Redprint

    First, we map your operation.

    Every process in your operation written down and searchable, so anyone on the floor can look up what to do. Then the automation map: every opportunity scored, ranked and costed, with the build spec attached to each one. You decide what gets built and in what order. It is sold on its own, so you can buy the map without committing to a single hour of build.

    Illustrative Redprint excerpts

    1

    Current State Assessment

    How work actually moves through your business today, department by department. Where it leaks, where it depends on memory instead of system, and where it is ready to automate.

    Thorough diagnosisWritten by operators who build these systems, not consultants who describe them.
    Where the work leaksMapped
    Sales to onboardingFour handoffs, two owners, one spreadsheet3 gaps
    Operations to billingDepends on one person rememberingConstraint
    Vendor coordinationNo owner, no record, no deadline2 gaps
    ReportingRebuilt by hand every month1 gap
    The one that matters: operations to billing. Everything downstream waits on it, and it has no owner when that person is out.
    2

    Current vs Ideal SOP

    Every process documented as it runs today, then redesigned. Unnecessary steps cut, handoffs simplified, everything that does not add value removed.

    Every single process$15,000+ at a traditional ops consultancy. Here it is one part of the application.
    One process, both waysRedesigned
    Today
    19
    steps · 5 owners
    Ideal
    6
    steps · 1 owner
    13 steps cutNo value added, no risk removed
    2 steps kept humanJudgment, on purpose
    The Current SOP is what your team does today. The Ideal SOP is what gets built.
    3

    Automation Map

    Every opportunity scored on hours reclaimed, difficulty and impact, then sorted into build first, build later, and do not build. Each one comes with the architecture to build it.

    Every single opportunityMost agencies skip the scoring and pitch what pays them most.
    Scored and tieredRanked
    Intake to assignment62 hrs/mo · low difficultyBuild first
    TriggerWebhook on inbound mail and form POST. Deduped on message ID so a resend never runs twice.
    ExtractModel call with a fixed schema, returns {type, account, urgency, value}
    MatchHybrid vector and keyword search across your records. Returns the account plus a confidence score.
    Branchconfidence ≥ 0.85 assigns itself. Below that it queues for the respective personnel, reasoning attached.
    ActWrite to the CRM: create the task, set owner and due date. Post the notification.
    FallbackThree retries on exponential backoff. Still failing, it raises rather than fails quietly.
    LogInput, context pulled, decision, latency and cost, written to the run log.
    Approval routing38 hrs/mo · low difficultyBuild first
    Recurring reporting21 hrs/mo · mediumBuild later
    Exception triage9 hrs/mo · high difficultyDo not build
    Each opportunity includes a build specification. Triggers, action nodes, decision logic, integrations. It is the DIY version on purpose: one client took theirs to their own team and built three of the workflows before we had started Phase 02.
    4

    Business Transformation Report

    The business case for the build. A phased roadmap projecting hours reclaimed, costs eliminated and autonomy gained, written so you can take it to your next board meeting.

    Executive readyThis is the document that gets the build approved.
    Before and afterProjected
     
    Today
     
    After
    Steps in the process
    19
    →
    6
    Owners it passes through
    5
    →
    1
    Runs without personnel
    0%
    →
    91%
    New hire to useful
    6 mo
    →
    3 wks
    Weekly hours on coordination
    190
    →
    24
    The left column shows the operation today. The right shows the projected result after standardization and automation.
    What to expect
    A short discovery call.
    1. 01How the work actually moves through your business today
    2. 02What you have already tried, and where it came apart
    3. 03Whether there is enough here to be worth building
    20 minutes Video call

    You will be talking to the people who would actually build it. If there is something worth doing, we will tell you what it would look like. If there is not, then we build a relationship.

    Book your call
    30-day satisfaction guarantee
    A visual representation

    From disconnected tasks to one connected operation.

    A client asks for a quote Sales A client signs Onboarding An order drops Outbound An ASN arrives Receiving A SKU runs low Inventory A return comes back Returns A kitting job wraps Projects A month closes Finance Sales rep Catch and log itWebhook trigger CSR Work out what it isStructured extraction Ops manager Match the recordEntity resolution Receiving lead Check it against the SOPPolicy engine Inventory clerk Score the confidenceConfidence threshold Bookkeeper Route itConditional branch Controller DecideAgentic reasoning Returns lead EscalateHuman-in-the-loop queue Floor lead RetryExponential backoff Analyst Hold for a humanApproval gate Account mgr Write it backIdempotent write Owner Log the runAudit trail Proposal out Same day Account live Released to the floor Receipt matched to the ASN Client alerted Return restocked Project billed Same hour Client report sent An order drops An ASN arrives A SKU runs low A return lands A project wraps A month closes CSR Read, decideExtract + reason Ops manager Check the SOPPolicy engine Floor lead Route itBranch logic Bookkeeper Write it backIdempotent write Controller Log the runAudit trail Released Matched Client alerted Restocked Invoiced Reported
    The difference on the floor

    Same team. Same day. A different operation.

    Moment in the work
    Today
    On the system
    An order comes in
    Somebody opens the email, works out what it is, and keys it into the WMS
    Checked and released to the floor before anyone has read it
    Work moves between teams
    A message, an email, and the hope that it landed
    The handoff fires with the context attached, to the respective personnel
    A client asks where their stock is
    Two messages and a walk to the floor to check
    One view, current, without interrupting anybody
    An exception happens
    It sits until somebody notices it
    It raises itself to the respective personnel, with the reasoning attached
    A client owes you for extra work
    Billed if somebody remembers the project at month end
    The activity raises the charge, the same day it happens
    Your best person takes a week off
    The work waits, or you do it yourself
    The process runs. It was never in their head to begin with
    Real results

    The same people, shipping a great deal more.

    Every operation below was running on people and memory.

    O. Garrison
    Distribution facility · owner operator
    31
    Hours reclaimed per week
    “What I thought was automation was not even close to the monster they’ve built for my business.”
    R. Menon
    3PL · Mumbai
    91%
    Autonomy reached
    Intake, routing, status and billing run without a person. Rate exceptions and anything over the credit threshold still stop for a human, on purpose.
    Tomato Automate
    Across the Tomato Automate portfolio
    100%
    Client retention
    Every client who started with a map has stayed.
    What clients say

    The people who stopped standing in the middle.

    These guys are something else. What I thought was automation was not even close to the monster they’ve built for my business.
    O. GarrisonDistribution facility
    We had been sold automation twice before and got dashboards. This time somebody actually mapped how we run first.
    R. Menon3PL · Mumbai
    Peak used to mean temps and overtime. Last peak we moved a third more freight with the same ops floor.
    J. BrennanLogistics group · Atlanta
    I was the escalation path for everything. I am not in the middle of it any more, and nothing has fallen over.
    C. RestrepoAsset-based carrier · Bogotá
    Operating principles

    Five rules we do not break.

    Most automation looks good in a pitch and falls apart by Tuesday. These are why ours does not.

    01

    Custom over template, every time.

    No successful business fits a template. Yours runs on the things one person figured out and three people remember. The workaround that saved a deal last year. The step someone added after something broke. Templates erase all of it. We build to your operation, including the parts that do not fit on a flowchart.

    02

    Agentic where it earns its place. Deterministic everywhere else.

    Language models are the wrong tool for “always do X when Y happens”. That is a workflow. We use reasoning where decisions need judgment, and deterministic logic for the rest. Most demos invert this and pay for it in production.

    03

    Human-in-the-loop until the system earns autonomy.

    Every workflow ships behind a checkpoint. We watch it run for two to four weeks and only remove the gate when the error rate sits below your tolerance. That is how autonomy climbs without breaking the operation.

    04

    RPA is a fallback, not a strategy.

    API first when the integration exists. Browser automation when it does not. RPA gets a bad name because shops lead with it. We use it surgically, for the exact cases where the system you depend on has no API and you cannot swap it.

    05

    We keep only what the project needs.

    We work inside your accounts and systems wherever we can, and keep only what the project needs, in SOC 2-audited tools. We have access while we are working with you. If we ever stop working together, our access goes away. Your data was never ours to take.

    FAQ

    The questions operators actually ask.

    If your question is not here, email is the fastest way to get a real answer about your operation.

    Email us directly
    Will you replace the WMS we already run on?
    It depends on what you are running, and we will not know until we have looked. Often the software is good and it is set up badly, or half of what you pay for was never switched on, in which case we configure it properly and you get more out of what you already own. Sometimes we leave it exactly as it is and build the layer that connects it to everything else. And sometimes a tool is genuinely holding the operation back, in which case we will say so and set up something better for your team. What we will not do is sell you software you do not need to make the engagement look bigger.
    Will this work with the systems we already run?
    Almost certainly. Most modern platforms, your WMS, your clients’ stores, marketplaces, shipping software and accounting, connect out through an API, which means an event in one can trigger an action in another. Where a system genuinely has no API, including older platforms and client portals, we build browser automation instead.
    Our clients send orders by EDI, email and spreadsheet. Can you handle the mix?
    That mix is normal, and it is usually where the re-keying lives. EDI, store connections, emailed POs and the odd spreadsheet all end up as clean orders in your WMS. Anything the system cannot read with confidence is held for a person, not guessed at.
    What do you actually automate?
    The coordination that repeats. Order intake from every channel. Receiving and ASN matching. Inventory sync and low-stock alerts. Shipping exceptions and tracking updates. Returns. Client billing for storage, picks and special projects. Client reporting. Onboarding, both clients and staff. The rule of thumb: if personnel are the API between two systems, that is where we look first.
    Will this replace my warehouse staff?
    It can, if you want it to. A CSR who stops keying orders and answering where-is-my-stock emails can look after more clients, or you can run the same work with fewer people. It's your call, and we'll show you the numbers both ways.
    Our team is not especially technical. Is that a problem?
    It runs the other way round. We are not adding a system for people to learn, we are taking work off them that they should never have been doing in the first place. The repetitive parts, the complicated parts, and the parts that only get done if somebody remembers, all go to the computer. What is left for a person is the judgment call, and we make that as simple as we can: one screen, the context already gathered, a decision to make. If your team needs training to use it, we have built it wrong. Nobody outside your business has to change anything either. They keep emailing and calling you exactly as they do now.
    How long until we see something real?
    The first automation usually goes live inside a couple of weeks, so you see something working early. After that it genuinely depends on the business. How many processes there are, how tangled they are, and how much of it is already written down all move the timeline, which is why we will not quote you one before we have looked. We phase rollouts deliberately, one workflow at a time, stabilized before we expand, so nothing we ship interrupts the work.
    What happens if an automation fails the night before a cutoff?
    Every automation has logging, a human-override path and explicit failure routing. When something cannot complete, it raises a task to a named person instead of failing silently. Critical decisions stay human-in-the-loop until the system has earned the trust to run them alone.
    What about our data, and our clients’ data?
    We work inside your systems wherever we can, and keep only what the project needs, in SOC 2-audited tools. NDA on request.
    Can we buy the Redprint without committing to a build?
    Yes, and plenty of operators do. The Redprint is priced and sold as a standalone piece of work with its own fixed scope. Buying it obliges you to nothing else. You end the week with your operation documented and a ranked, costed automation map, and the build specs are yours whether we build them, your own team does, or nobody does.
    What does a full build cost?
    We do not price until we know your constraint, because the case only makes sense against what the manual layer is costing you. In most operations we look at, that layer is running into the hundreds of thousands a year in loaded hours before you count the money that slips.
    Peak can double our volume. Does that matter?
    It works in your favor. The manual layer is what breaks first in peak, because it is capped by how many hours your people have. A system does not care whether this week is 2,000 orders or 9,000. Most operators feel the difference hardest in peak, not in a normal week.
    What to expect
    A short discovery call.
    1. 01How the work actually moves through your business today
    2. 02What you have already tried, and where it came apart
    3. 03Whether there is enough here to be worth building
    20 minutes Video call

    You will be talking to the people who would actually build it. If there is something worth doing, we will tell you what it would look like. If there is not, then we build a relationship.

    Book your call
    30-day satisfaction guarantee