Your trucks roll.Even when your bestdispatcher is out.
Tomato Automate builds custom automation for trucking carriers, from owner-operators to mid-size fleets.
Rate cons typed in by hand. Check calls all day. PODs chased for a week. Detention that never makes the invoice. A twenty-minute call tells you what that costs your fleet, and whether it’s worth building.
30-day satisfaction guaranteeAcross the Tomato Automate portfolio
From rate con to settlement.
The work between the TMS, the ELD and the phone is where we start.
Email + TMS
A rate con hits the inbox.
Source
The rate con arrives
A PDF with pickup, delivery, rate and reference numbers, waiting for someone to type it in.
Automated work
Read it, build the load
The system reads the rate con, builds the load in your TMS and flags anything that does not match what was agreed.
Outcome
Dispatch picks the truck
The load is ready for a driver. Anything unclear is held for a person to check.
No retyping. The load is built before anyone opens the PDF.
ELD + email
The customer wants to know where the truck is.
Source
An update is due
A check call is due, or a customer is asking for an ETA.
Automated work
Read the ELD, send the update
Location and hours come off the ELD. The update goes out on the schedule each customer wants.
Outcome
Dispatch calls on problems only
A late or off-route truck goes to a dispatcher, with the driver’s hours and location attached.
Fewer calls to drivers on the road. Customers hear from you first.
Driver phones + billing
The load is delivered.
Source
The paperwork is signed
The driver has a signed BOL and POD, usually as a photo on a phone.
Automated work
Collect, check, attach
The system asks for the documents at delivery, checks they are readable and complete, and attaches them to the load.
Outcome
Billing has what it needs
The load is ready to invoice. A missing or blurry page goes back to the driver the same day.
No more chasing paperwork a week after delivery.
ELD + billing
The truck has sat at the dock for four hours.
Source
Time is being earned
Arrival and departure times show the truck sat past free time, or the driver paid a lumper.
Automated work
Build the claim
Timestamps, receipts and the customer’s detention terms are pulled together while the load is still open.
Outcome
The charge makes the invoice
The charge goes on the bill with its proof. Anything disputed goes to a person.
Earned detention stops depending on a driver’s memory.
TMS + accounting + factoring
The pay week closes.
Source
The week’s loads are done
Delivered loads, advances, fuel and deductions sit across the TMS, the fuel cards and a spreadsheet.
Automated work
Build the settlement
Each driver’s pay is built from delivered loads and their pay terms. Invoices for the factor are packed with their paperwork.
Outcome
A person signs off
Payroll reviews and approves. Drivers can see how their check was built.
Fewer Friday arguments about pay.
Driver files + maintenance
A medical card expires in thirty days.
Source
A date is coming up
CDLs, medical cards, insurance, registrations, inspections and service intervals all have dates someone has to watch.
Automated work
Watch and chase
The system tracks every date, reminds the driver or the shop, and keeps fuel and mileage records ready for IFTA.
Outcome
Nothing lapses quietly
Anything still open near the deadline goes to a named person before the truck is dispatched.
Files stay current without a spreadsheet of dates.
Illustrative workflows · configured around your operation
They gained 158 hours a week.
Four dispatchers’ worth of busywork, removed from the week.
A brokerage, not a carrier. We show it because the office work was the same kind: chasing, re-keying, catching what slips.
They were growing and still drowning. Most of the day went on work no piece of their software owned: chasing information between teams, re-entering the same details, catching the things that would otherwise slip. Every new customer meant another seat.
We mapped it first, cut the steps that earned nothing, and built the system against the protocol that came out of it. The work now starts itself, routes itself, and raises personnel only when judgment is needed.
Same team, and growth stopped costing a hire each time.
Hours of manual work removed per week
Loads per week at handover
Accessorials recovered in year one
The trucks roll. But the office leans on one or two people.
The layer none of your software can see.
Your TMS holds the loads. The ELD holds the miles. Your dispatchers do the connecting. That work lives in texts, phone calls, PDFs and a few people’s heads, and it never shows up on a single report you run.
What the office work on every load costs you.
Most carriers have never added it up. This is an illustration, not a quote. Move the sliders to your numbers and check the working below.
How this estimate is calculated
- Annual volume assumes 52 weeks. Manual labor is weekly loads × minutes per load ÷ 60 × hourly cost × 52. One full-time equivalent is 40 hours per week.
- Gross margin is assumed to be 14% of revenue. Slow-response losses are estimated at 2% of that gross margin.
- Rework assumes 1.5% of loads need correction. Each correction costs 45 minutes of labor plus 30% of the load’s assumed gross margin.
- Overtime and turnover add 12% of manual labor cost. Potential recovery is 70% of the total estimated cost, before implementation or maintenance fees.
The new era of visibility.
Your reports are a photograph. This is the live feed.
A report is last month, assembled by hand. A dashboard is the six numbers somebody chose once. A TMS knows what was typed into it. A digital twin reads every system your operation runs on, as it changes, into one model you can look at and ask.
Satisfaction guarantee
If you are not satisfied in the first thirty days, you get your money back. No questions, and you keep the documented SOPs we produced along the way.
Map it. Build it. Keep optimizing it.
Automating a process you have not mapped just runs the mess faster. So we map first, then decide what to automate and in what order.
We map how the work actually moves
The same proprietary process behind every system we build, applied to your actual operation. Where the work starts, every hand-off, every place it stalls, and what each of those stalls costs you in a week. You come out of it with your operation on paper and an automation map ranked by payoff. Plenty of what it surfaces is fixable in a week, with or without us.
System design
We build what the map laid out, inside the tools you already run. We phase the rollout on purpose, one workflow at a time, stabilized before we expand, because nothing we ship is allowed to interrupt the work.
Maintenance and optimization
By now the system runs around 70% autonomy. From here we adapt it to wherever the business goes: a new customer, a new lane, a new system. Strategy changes should not mean starting over. How fast that curve climbs depends on the operation. Every client who started with a map has stayed.
First, we map your operation.
Every process in your operation written down and searchable, so anyone on dispatch can look up what to do. Then the automation map: every opportunity scored, ranked and costed, with the build spec attached to each one. You decide what gets built and in what order. It is sold on its own, so you can buy the map without committing to a single hour of build.
Illustrative Redprint excerpts
Current State Assessment
How work actually moves through your business today, department by department. Where it leaks, where it depends on memory instead of system, and where it is ready to automate.
Current vs Ideal SOP
Every process documented as it runs today, then redesigned. Unnecessary steps cut, handoffs simplified, everything that does not add value removed.
Automation Map
Every opportunity scored on hours reclaimed, difficulty and impact, then sorted into build first, build later, and do not build. Each one comes with the architecture to build it.
POST. Deduped on message ID so a resend never runs twice.{customer, pickup, delivery, rate}confidence ≥ 0.85 assigns itself. Below that it queues for the respective personnel, reasoning attached.Business Transformation Report
The business case for the build. A phased roadmap projecting hours reclaimed, costs eliminated and autonomy gained, written so you can take it to your next board meeting.
- 01How the work actually moves through your business today
- 02What you have already tried, and where it came apart
- 03Whether there is enough here to be worth building
You will be talking to the people who would actually build it. If there is something worth doing, we will tell you what it would look like. If there is not, then we build a relationship.
From disconnected tasks to one connected operation.
Same trucks. Same drivers. A different week.
The same people, moving a great deal more freight.
Every operation below was running on people and memory.
The people who stopped standing in the middle.
I expected a pitch. They spent twenty minutes asking how the work actually moves, then told me which half was worth building.
We were earning detention and never billing it. That stopped being a memory problem.
A new dispatcher used to take six months. The lane rules and customer quirks are written down now, so it takes three weeks.
Peak used to mean temps and overtime. Last peak we moved a third more freight with the same ops floor.
Five rules we do not break.
Most automation looks good in a pitch and falls apart by Tuesday. These are why ours does not.
Custom over template, every time.
No successful business fits a template. Yours runs on the things one person figured out and three people remember. The customer who wants a call before every delivery. The check someone added after a claim. Templates erase all of it. We build to your operation, including the parts that do not fit on a flowchart.
Agentic where it earns its place. Deterministic everywhere else.
Language models are the wrong tool for “always do X when Y happens”. That is a workflow. We use reasoning where decisions need judgment, and deterministic logic for the rest. Most demos invert this and pay for it in production.
Human-in-the-loop until the system earns autonomy.
Every workflow ships behind a checkpoint. We watch it run for two to four weeks and only remove the gate when the error rate sits below your tolerance. That is how autonomy climbs without breaking the operation.
RPA is a fallback, not a strategy.
API first when the integration exists. Browser automation when it does not. RPA gets a bad name because shops lead with it. We use it surgically, for the exact cases where the system you depend on has no API and you cannot swap it.
We keep only what the project needs.
We work inside your accounts and systems wherever we can, and keep only what the project needs, in SOC 2-audited tools. We have access while we are working with you. If we ever stop working together, our access goes away. Your data was never ours to take.
The questions carriers actually ask.
If your question is not here, email is the fastest way to get a real answer about your operation.
Email us directlyWill you replace the TMS we already run on?
Will this work with our TMS, ELD and load boards?
What do you actually automate for a carrier?
Will this replace my dispatchers?
Our drivers and office staff are not technical. Is that a problem?
We are a small fleet. Is this worth it for us?
How long until we see something real?
What happens if an automation fails at 2am?
What about our data, and our drivers’ data?
Can we buy the Redprint without committing to a build?
What does a full build cost?
Volume swings with the season. Does that matter?
- 01How the work actually moves through your business today
- 02What you have already tried, and where it came apart
- 03Whether there is enough here to be worth building
You will be talking to the people who would actually build it. If there is something worth doing, we will tell you what it would look like. If there is not, then we build a relationship.