For freight brokers, 3PLs and carriers

Implement zero-wastage automated procedures so your company runs
without relying on any one person.

It starts with the Redprint. Your operation mapped, leaned out, and every automation opportunity specified.

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$127M+
System managed rev
91%
Median autonomy
72%
Cycle time reduction
100%
Client retention
30-day guarantee

Satisfaction guarantee

If you are not satisfied in the first thirty days, you get your money back. No questions, and you keep the documented SOPs we produced along the way.

A visual representation

Every process in the business, running the same way every time.

A quote is requested Sales A client signs Onboarding A job is scheduled Operations A vendor invoice lands Procurement A document expires Compliance A ticket comes in Support Work is completed Delivery A month closes Finance Sales rep Catch and log itWebhook trigger Coordinator Work out what it isStructured extraction Ops manager Match the recordEntity resolution Buyer Check it against the SOPPolicy engine Compliance Score the confidenceConfidence threshold Bookkeeper Route itConditional branch Controller DecideAgentic reasoning Support lead EscalateHuman-in-the-loop queue HR admin RetryExponential backoff Analyst Hold for a humanApproval gate Account mgr Write it backIdempotent write Owner Log the runAudit trail Proposal out Same day Account live Crew assigned Vendor bill matched Renewal chased Customer answered Invoice raised Same hour Board pack built Work comes in A job is scheduled A vendor invoice A document lapses Work is completed A month closes Coordinator Read, decideExtract + reason Ops manager Check the SOPPolicy engine Dispatcher Route itBranch logic Bookkeeper Write it backIdempotent write Controller Log the runAudit trail Assigned Answered Bill matched Renewal chased Invoiced Reported
Inside the Redprint

Your operation, systemised into an app with an exact automation map.

Every process in your operation written down and searchable, so anyone on the floor can look up what to do. Then the automation map: every opportunity scored, ranked and costed, with the build spec attached to each one. You decide what gets built and in what order.

redprint.tomatoautomate.com

Your team asks in plain language. It answers from your written protocol, and shows the step it came from.
Where the work leaks
6 departments mapped14 gaps found2 constraints
Sales to onboarding
4 handoffs, 2 owners, 1 spreadsheet
3 gaps
Load tender to cover
Lane rules live in two dispatchers
constraint
Operations to billing
Depends on one person remembering
constraint
Carrier compliance
Certificates chased by calendar reminder
2 gaps
Customer reporting
Rebuilt by hand every month
1 gap
Month end close
19 steps, 5 owners, no record
4 gaps
The one that matters: operations to billing. Everything downstream waits on it, and it has no owner when that person is out.
Load tender to cover · today
19 steps5 ownersNothing written down
  1. 01
    Opens the tender email and reads itCoordinator
  2. 02
    Keys the lane and dates into the TMSCoordinator
  3. 03
    Checks the rate sheet in a spreadsheetCoordinator
  4. 04
    Asked for approval by message, if rememberedOps manager
  5. 05
    Calls three carriers from memoryOps manager
  6. 06
    Types the rate confirmationCoordinator
  7. 07
    Emails the shipper, updates the portalCoordinator
  8. 08
    Finds out it shipped when the POD arrivesBilling
Steps 06 to 19 continue in the same pattern. Every one of them is a person moving information a system already holds.
Load tender to cover · the shortest route
13 steps removed6 remain1 owner
  1. 01
    Load tenders in from the shipper portalAutomated
  2. 02
    Rate checked against the customer contractAutomated
  3. 03
    Margin below the floor? Approval queueHuman, on purpose
  4. 04
    Carrier shortlisted from lane historyAutomated
  5. 05
    Rate confirmation issued and filedAutomated
  6. 06
    Shipper notified, tracking openedAutomated
The redesign is not a list of things to automate. It is the shortest route from the tender landing to the load being covered. Thirteen steps went because they added no value and removed no risk. Only what survives that cut is worth building.
Tap any opportunity to see exactly how it gets built.
OpportunityScoreVerdictGain
How this one gets built
TriggerTender lands in the shipper portal, or arrives by emailWebhook + mailbox poller
ReadLane, equipment, dates and offered rate pulled out of the documentStructured extraction
MatchCustomer and contract resolved against the TMS recordEntity resolution
DecideMargin scored against the floor for that customerPolicy engine
GateUnder the floor, it stops and waits for the desk that owns the accountApproval queue
ActCarrier shortlisted, rate confirmation issued and filedIdempotent write
CloseShipper notified, tracking opened, run written to the logNotification + audit trail
2 daysto build9 daysto pay for itselfTMS · portal · email · carrier DBsystems touched
How this one gets built
TriggerTender lands in the shipper portal, or arrives by emailWebhook + mailbox poller
ReadLane, equipment, dates and offered rate pulled out of the documentStructured extraction
MatchCustomer and contract resolved against the TMS recordEntity resolution
DecideMargin scored against the floor for that customerPolicy engine
GateUnder the floor, it stops and waits for the desk that owns the accountApproval queue
ActCarrier shortlisted, rate confirmation issued and filedIdempotent write
CloseShipper notified, tracking opened, run written to the logNotification + audit trail
2 daysto build9 daysto pay for itselfTMS · portal · email · carrier DBsystems touched
How this one gets built
TriggerTender lands in the shipper portal, or arrives by emailWebhook + mailbox poller
ReadLane, equipment, dates and offered rate pulled out of the documentStructured extraction
MatchCustomer and contract resolved against the TMS recordEntity resolution
DecideMargin scored against the floor for that customerPolicy engine
GateUnder the floor, it stops and waits for the desk that owns the accountApproval queue
ActCarrier shortlisted, rate confirmation issued and filedIdempotent write
CloseShipper notified, tracking opened, run written to the logNotification + audit trail
2 daysto build9 daysto pay for itselfTMS · portal · email · carrier DBsystems touched
How this one gets built
TriggerTender lands in the shipper portal, or arrives by emailWebhook + mailbox poller
ReadLane, equipment, dates and offered rate pulled out of the documentStructured extraction
MatchCustomer and contract resolved against the TMS recordEntity resolution
DecideMargin scored against the floor for that customerPolicy engine
GateUnder the floor, it stops and waits for the desk that owns the accountApproval queue
ActCarrier shortlisted, rate confirmation issued and filedIdempotent write
CloseShipper notified, tracking opened, run written to the logNotification + audit trail
2 daysto build9 daysto pay for itselfTMS · portal · email · carrier DBsystems touched
How this one gets built
TriggerTender lands in the shipper portal, or arrives by emailWebhook + mailbox poller
ReadLane, equipment, dates and offered rate pulled out of the documentStructured extraction
MatchCustomer and contract resolved against the TMS recordEntity resolution
DecideMargin scored against the floor for that customerPolicy engine
GateUnder the floor, it stops and waits for the desk that owns the accountApproval queue
ActCarrier shortlisted, rate confirmation issued and filedIdempotent write
CloseShipper notified, tracking opened, run written to the logNotification + audit trail
2 daysto build9 daysto pay for itselfTMS · portal · email · carrier DBsystems touched
How this one gets built
TriggerTender lands in the shipper portal, or arrives by emailWebhook + mailbox poller
ReadLane, equipment, dates and offered rate pulled out of the documentStructured extraction
MatchCustomer and contract resolved against the TMS recordEntity resolution
DecideMargin scored against the floor for that customerPolicy engine
GateUnder the floor, it stops and waits for the desk that owns the accountApproval queue
ActCarrier shortlisted, rate confirmation issued and filedIdempotent write
CloseShipper notified, tracking opened, run written to the logNotification + audit trail
2 daysto build9 daysto pay for itselfTMS · portal · email · carrier DBsystems touched
Recovered in year one$436,497 Against a manual layer costing $623,567 a year, at 70% autonomy.
01RedprintWeek 1
02BuildWeeks 2–14
03TightenOngoing
Steps in the process19 6
Owners it passes through5 1
Weekly hours on coordination190 24
Runs without personnel0% 91%
New dispatcher to useful6 mo 3 wks
Detention billed on time61% 99%
Anyone on the floor can ask a question and get the answer from your own protocol, with the step it came from.
Sound familiar?

The operation runs. But it relies on your best employees.

If my ops manager is out for a week, I am covering loads myself.Owner, asset-based carrier
Half my team’s day is moving the same load between three systems.Operations manager, 3PL
Every document that comes in gets read by personnel and keyed in somewhere else.General manager, brokerage
We earned the detention. It never made it onto an invoice, because nobody caught it.Controller, regional carrier
We pay full price for a TMS we use a third of. Nobody has time to learn the rest.VP operations, freight brokerage
A new dispatcher takes six months to be useful, because none of it is written down.Founder, logistics group
The diagnosis

The layer none of your software can see.

Your systems hold the data. Personnel do the connecting. That connecting work lives in messages, in documents and in a few people’s heads, and it never shows up on a single report you run.

Every operation has personnel it cannot afford to lose. One resignation, one sick week, and the wheels wobble.
Run the math on your own operation

The manual layer runs to hundreds of thousands a year.

Most operators have never added it up. Move the sliders to your numbers.

300
$2,200
38 min
$45
What the manual layer costs, per year
$623,600
Not just the hours. The rework they cause, the business that goes cold while someone gets to it, and the churn that comes with grinding work. None of it appears on a P&L line of its own.
Hours spent on the work$444,600
Rework and correction$29,500
Business lost to slow response$96,100
Overtime and turnover drag$53,400
Hours burned per week190 hrs
Full-time equivalents4.8 FTE
Share of your gross margin13.0%
Recovered at 70% autonomy$436,500
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30-day satisfaction guarantee
Phase 01 · The Redprint

Why, what, where and how to automate.

Built from scratch around your operation, in 48 hours. Detailed enough that one client built three of the workflows himself before we started Phase 02.

1

Current State Assessment

How work actually moves through your business today, department by department. Where it leaks, where it depends on memory instead of system, and where it is ready to automate.

Thorough diagnosisWritten by operators who build these systems, not consultants who describe them.
Where the work leaksMapped
Sales to onboardingFour handoffs, two owners, one spreadsheet3 gaps
Operations to billingDepends on one person rememberingConstraint
Vendor coordinationNo owner, no record, no deadline2 gaps
ReportingRebuilt by hand every month1 gap
The one that matters: operations to billing. Everything downstream waits on it, and it has no owner when that person is out.
2

Current vs Ideal SOP

Every process documented as it runs today, then redesigned. Unnecessary steps cut, handoffs simplified, everything that does not add value removed.

Every single process$15,000+ at a traditional ops consultancy. Here it is one part of the application.
One process, both waysRedesigned
Today
19
steps · 5 owners
Ideal
6
steps · 1 owner
11 steps cutNo value added, no risk removed
2 steps kept humanJudgment, on purpose
The Current SOP is what your team does today. The Ideal SOP is what gets built.
3

Automation Map

Every opportunity scored on hours reclaimed, difficulty and impact, then sorted into build first, build later, and do not build. Each one comes with the architecture to build it.

Every single opportunityMost agencies skip the scoring and pitch what pays them most.
Scored and tieredRanked
Intake to assignment62 hrs/mo · low difficultyBuild first
TriggerWebhook on inbound mail and form POST. Deduped on message ID so a resend never runs twice.
ExtractModel call with a fixed schema, returns {type, account, urgency, value}
MatchHybrid vector and keyword search across your records. Returns the account plus a confidence score.
Branchconfidence ≥ 0.85 assigns itself. Below that it queues for the respective personnel, reasoning attached.
ActWrite to the CRM: create the task, set owner and due date. Post the notification.
FallbackThree retries on exponential backoff. Still failing, it raises rather than fails quietly.
LogInput, context pulled, decision, latency and cost, written to the run log.
Approval routing38 hrs/mo · low difficultyBuild first
Recurring reporting21 hrs/mo · mediumBuild later
Exception triage9 hrs/mo · high difficultyDo not build
Every opportunity opens up like this one. Triggers, action nodes, decision logic, integrations. It is the DIY version on purpose: one client took theirs to their own team and built three of the workflows before we had started Phase 02.
4

Business Transformation Report

The business case for the build. A phased roadmap projecting hours reclaimed, costs eliminated and autonomy gained, written so you can take it to your next board meeting.

Executive readyThis is the document that gets the build approved.
Before and afterProjected
 
Today
 
After
Steps in the process
19
6
Owners it passes through
5
1
Runs without personnel
0%
91%
New hire to useful
6 mo
3 wks
Weekly hours on coordination
190
24
Standardised first, then automated. The left column is what the leaning-out alone gets you. The right is what the system does once it is built on top.
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30-day satisfaction guarantee
The difference on the floor

Same team. Same day. A different operation.

Moment in the work
Today
On the system
Something comes in
Personnel open it, work out what it is, and decide where it goes
Classified, logged and routed before anyone has read it
Work moves between teams
A message, an email, and the hope that it landed
The handoff fires with the context attached, to the respective personnel
Personnel need a status
Two messages and a call to the personnel who know
One view, current, without interrupting anybody
An exception happens
It sits until somebody notices it
It raises itself to the respective personnel, with the reasoning attached
Money is owed to you
Billed if personnel remember to raise it
The event raises it, the same day it happens
Your best person takes a week off
The work waits, or you do it yourself
The process runs. It was never in their head to begin with
Case study

How a $40M brokerage took four dispatchers’ worth of busywork out of the week.

They were growing and still drowning. Most of the day went on work no piece of their software owned: chasing information between teams, re-entering the same details, catching the things that would otherwise slip. Every new customer meant another seat.

We mapped it first, cut the steps that earned nothing, and built the system against the protocol that came out of it. The work now starts itself, routes itself, and raises personnel only when judgment is needed.

Same team, and growth stopped costing a hire each time.

The operation

Midwest freight brokerage, 40 staff, 11 of them in operations. Redprint delivered in week one, first workflow live in week two, the build phase closed out at week fourteen. On retainer since.

158

Hours of manual work removed per week

11 days

To first automation live

640

Loads per week at handover

$96K

Accessorials recovered in year one

Real results

The same people, moving a great deal more freight.

Every operation below was running on people and memory.

O. Garrison
Distribution facility · owner operator
31
Hours reclaimed per week
“What I thought was automation was not even close to the monster they’ve built for my business.”
D. Whitfield
Freight brokerage · Chicago
44
Hours removed per week
The work started itself, routed itself, and only raised personnel when something genuinely needed judgment. Same team, more volume.
C. Restrepo
Asset-based carrier · Bogotá
11 days
To first automation live
Carrier packet intake. What used to be a coordinator opening attachments and keying details into two systems now lands classified, matched and logged before anyone has read it.
F. Haddad
3PL · Dubai
$112K
Detention recovered, year one
Detention was earned and then forgotten, because raising it depended on somebody remembering. The event raises it now, the day it happens.
W. Tan
Freight forwarder · Singapore
210
Loads per week added, same headcount
They had two dispatcher roles open and could not fill them. Eight months on, volume is up by a third and both roles are still open, on purpose.
R. Menon
3PL · Mumbai
91%
Autonomy reached
Intake, routing, status and billing run without a person. Rate exceptions and anything over the credit threshold still stop for a human, on purpose.
What clients say

The people who stopped standing in the middle.

These guys are something else. What I thought was automation was not even close to the monster they’ve built for my business.
O. GarrisonDistribution facility
Sixty status calls a day, gone. My coordinators found out what their job actually is.
D. WhitfieldFreight brokerage · Chicago
I was the escalation path for everything. I am not in the middle of it any more, and nothing has fallen over.
C. RestrepoAsset-based carrier · Bogotá
We were earning detention and never billing it. That stopped being a memory problem.
F. Haddad3PL · Dubai
I expected a pitch. They spent twenty minutes asking how the work actually moves, then told me which half was worth building.
T. VanceRegional carrier · Texas
A new dispatcher used to take six months. The lane rules and customer quirks are written down now, so it takes three weeks.
W. TanFreight forwarder · Singapore
We had been sold automation twice before and got dashboards. This time somebody actually mapped how we run first.
R. Menon3PL · Mumbai
Peak used to mean temps and overtime. Last peak we moved a third more freight with the same ops floor.
J. BrennanLogistics group · Atlanta

See what this looks like in your operation.

  1. 01How the work actually moves through your business today
  2. 02What you have already tried, and where it came apart
  3. 03Whether there is enough here to be worth building
20 minutes Video call
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How it works

Map it. Build it. Keep tightening it.

Automating a process you have not mapped just runs the mess faster. So we map first, then decide what to automate and in what order.

01 / MapStarts with the Redprint

We map how the work actually moves

The same proprietary process behind every system we build, applied to your actual operation. Where the work starts, every hand-off, every place it stalls, and what each of those stalls costs you in a week. You come out of it with your operation on paper and an automation map ranked by payoff. Plenty of what it surfaces is fixable in a week, with or without us.

02 / BuildWeek two

System design

We build what the map laid out, inside the tools you already run. Your first automation typically goes live in 11 days. We phase the rollout on purpose, one workflow at a time, stabilised before we expand, because nothing we ship is allowed to interrupt the work.

03 / TightenRetainer, cancel anytime

Maintenance and optimization

By now the system runs around 70% autonomy. From here we adapt it to wherever the business goes: a new customer, a new service line, a new system. Strategy changes should not mean starting over. How fast that curve climbs depends on the operation. Every client who started with a map has stayed.

Operating principles

Five rules we do not break.

Most automation looks good in a pitch and falls apart by Tuesday. These are why ours does not.

01

Custom over template, every time.

No successful business fits a template. Yours runs on the things one person figured out and three people remember. The workaround that saved a deal last year. The step someone added after something broke. Templates erase all of it. We build to your operation, including the parts that do not fit on a flowchart.

02

Agentic where it earns its place. Deterministic everywhere else.

Language models are the wrong tool for “always do X when Y happens”. That is a workflow. We use reasoning where decisions need judgment, and deterministic logic for the rest. Most demos invert this and pay for it in production.

03

Human-in-the-loop until the system earns autonomy.

Every workflow ships behind a checkpoint. We watch it run for two to four weeks and only remove the gate when the error rate sits below your tolerance. That is how autonomy climbs without breaking the operation.

04

RPA is a fallback, not a strategy.

API first when the integration exists. Browser automation when it does not. RPA gets a bad name because shops lead with it. We use it surgically, for the exact cases where the system you depend on has no API and you cannot swap it.

05

Your data stays in your tenancy.

We do not move your operational data anywhere. Everything runs on your accounts, your servers, your cloud. We have access while we are working with you. If we ever stop working together, our access goes away. Your data was never ours to take.

FAQ

The questions operators actually ask.

If your question is not here, email is the fastest way to get a real answer about your operation.

Email us directly
Will you replace the software we already run on?
It depends on what you are running, and we will not know until we have looked. Often the software is good and it is set up badly, or half of what you pay for was never switched on, in which case we configure it properly and you get more out of what you already own. Sometimes we leave it exactly as it is and build the layer that connects it to everything else. And sometimes a tool is genuinely holding the operation back, in which case we will say so and set up something better for your team. What we will not do is sell you software you do not need to make the engagement look bigger.
Will this work with the systems we already run?
Almost certainly. Most modern platforms connect out through an API, which means an event in one can trigger an action in another. Where a system genuinely has no API, including older platforms and customer or vendor portals, we build browser automation instead. We have not yet met a stack we could not work with.
What do you actually automate?
The coordination that repeats. Intake and qualification. Handoffs between departments. Client communication and follow-up. Approval routing. Recurring reporting. Scheduling and vendor coordination. Document generation and the chasing that goes with it. Billing that currently depends on somebody remembering. Onboarding, both clients and staff. The rule of thumb: if personnel are the API between two systems, that is where we look first.
Will this replace my dispatchers?
No client has reduced headcount because of our work. Most use the reclaimed hours to move more volume without hiring. A dispatcher who stops making sixty check calls a day covers more loads, not fewer. If you did want to shrink the team, the system supports it, but that is your decision and not the reason anyone buys this.
Our team is not especially technical. Is that a problem?
It runs the other way round. We are not adding a system for people to learn, we are taking work off them that they should never have been doing in the first place. The repetitive parts, the complicated parts, and the parts that only get done if somebody remembers, all go to the computer. What is left for a person is the judgment call, and we make that as simple as we can: one screen, the context already gathered, a decision to make. If your team needs training to use it, we have built it wrong. Nobody outside your business has to change anything either. They keep emailing and calling you exactly as they do now.
How long until we see something real?
The first automation usually goes live inside a couple of weeks, so you see something working early. After that it genuinely depends on the business. How many processes there are, how tangled they are, and how much of it is already written down all move the timeline, which is why we will not quote you one before we have looked. We phase rollouts deliberately, one workflow at a time, stabilised before we expand, so nothing we ship interrupts the work.
What happens if an automation fails at 2am?
Every automation has logging, a human-override path and explicit failure routing. When something cannot complete, it raises a task to a named person instead of failing silently. Critical decisions stay human-in-the-loop until the system has earned the trust to run them alone.
What about our data, and our customers’ data?
Your operational data stays in your tenancy. We do not move it into our systems. SOC 2 vendor stack and standard NDAs available on request.
What does a full build cost?
We do not price until we know your constraint, because the case only makes sense against what the manual layer is costing you. In most operations we look at, that layer is running into the hundreds of thousands a year in loaded hours before you count the money that slips.
Freight is seasonal and volume swings. Does that matter?
It works in your favour. The manual layer is what breaks first in a surge, because it is capped by how many hours your people have. A system does not care whether this week is 90 loads or 260. Most operators feel the difference hardest in peak, not in a normal week.